Benefits of Automating Customer Service for Swim schools
You must have already heard this a number of times. Automation in customer service is helping swim schools to focus more on their customers and less on tedious low value added tasks like phone calls, replying to emails or moving data from one place to another. In today's post we will look more into why this is important, what this means for your swim school and how to achieve it.
As we enter a more global and digital business environment, customers are becoming increasingly sensitive to inadequate service (or need to call/email or chat to get basic information which should be available on a website, e.g. pricing, availability, scheduling and payments). and will vote with their feet if they are not satisfied. Customers, thanks to the growth of services like Amazon, have gotten used to a smooth, personalized and optimized digital experience and this translates into their expectations across the board…whether it is the banking service, paying an invoice or booking a swimming lesson. 2021 McKinsey’s report Next in Personalisation states that 71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience. The report also shows that consumers reward those who get it right and personalization is especially effective at driving repeat engagement and loyalty over time.1 Personalisation is one of the results of using automation in customer service and therefore we can say that automation is the way of the future.
On top of above mentioned personalisation, automation is helping businesses to overcome also other challenges of managing customer service. New technologies are allowing businesses to provide better customer service in a more cost-effective way, saving time and effort and delivering on customer satisfaction in real-time. If you have a few clients it is easy to manage phone calls, emails or registrations. This changes once your customer base grows and suddenly it can be one person’s full time job just to answer phone calls, process requested changes in registration, payments or change a student from one class to another.
The top benefits of using automation in swim school operations
The top benefits of using automation processes in swim school for customer support are:
- Reducing wait times
- 24/7 availability of the service
- Handle repetitive tasks, such as answering frequently asked questions, freeing up your time.
- Provide accurate and consistent information, reducing the risk of errors and improving the customer experience.
- Lead to cost savings for businesses, as it can reduce the need for human agents and improve efficiency.
- Personalizing customer experience using email or text messages to communicate with customers or respond to customers requests in a natural way.
In conclusion, automation can be a powerful tool for decreasing the number of requests and simplifying the customer service experience and enabling personalisation in interactions with customers. If this is something that you find appealing for your swim school and if you’d like to explore how to achieve and bring automation to your swim school operations, Sportimea will be happy to help.
Our platform improve Customer Experience By Giving Swim Schools The Automation That They Need
Our swim school software specializes in automation and great user experience, and among other things we can enable your business to:
- Activate and process online bookings
- Allow customers to waitlist for a class and notify them automatically if new spot is available
- Simplify and automate makeups (classes) where age, level restriction or need to approval won't be your nightmare anymore
- Process online payments with top payment providers via direct debit or credit cards for no extra fee
- Automate Invoicing & payroll
- Track Attendance and progress of students with easy-to-use teacher app
Book a Free Demo today to see how Sportimea can help you to automate the daily operations for your swim school.
1 2021 Next in Personalisation Report, McKinsey Insights, mckinsey.com, link
