MailChimp: Collect Consent with GDPR Forms

If your business is based in the European Union (EU), or you process the personal data of EU citizens, the General Data Protection Regulation (GDPR) affects you.

The GDPR says you must obtain freely given, specific, informed, and unambiguous consent from your contacts. You also must clearly explain how you plan to use their personal data. We’ve updated MailChimp signup forms to help you stay compliant with this law. Our optional, GDPR-friendly forms include checkboxes for opt-in consent, and editable sections that explain how and why you are using data.

In this article, you’ll learn how signup forms can help you comply with the GDPR.